Why is there only
one Monopolies Commission?
Neil Mulholland
Early in February 1976 an article
written by Colin Simpson appeared in The Sunday Times Business News which
suggested that Treasury eyebrows had been raised at the use of Government
funds to acquire works of art which included a "stack of 120 firebricks."
The story sparked an eruption in the popular Press which would make Carl
Andre's Equivalent VIII the best known work of contemporary art in Britain.
The populist assault on contemporary art that followed, constituted a Machiavellian
manoeuvre designed to favour monetarist policies introduced that January
by Chancellor Denis Healy. On the one hand it underlined an area desperately
in need of disciplinary cuts in public expenditure. On the other hand,
it created a temporary spectacle to divert the healthy, employed sections
of the populace from the effects that cuts have on those who rely on the
Welfare State. Given that the implication of monetarist policies resulted
in a substantial rise in unemployment, it is hardly surprising to find
that art scandals played an increasingly important part in tabloid politics
following 1976. An important part of the success of such tactical manoeuvres
by the Labour Right lay in their capacity to separate any perceived negative
effects of monetarist policy (such as rising unemployment) from apparent
successes (such as putting a stop to inflation and the public funding of
'rubbish' art). The art world provided an ideal scapegoat since it is administered
by quasi-autonomous governmental organisations. This means that popular
arts supported by arts funding bodies can be seen to benefit from monetarist
policy, since they are Governmental organisations. Simultaneously arts
councils could be held responsible for unpopular, modern art since they
are, after all, (quasi)autonomous. Of course, ending public subsidy would
have forced artists to behave, but Governments and Councils knew that this
would leave them without their pawns.
Following the Second-World-War,
a newly professionalised culturalist intelligentsia had opted for state
education as the mechanism by which its culture might be preserved and
extended as the centre of resistance to the driving imperatives of an increasingly
materialist civilisation. The ideology and lifestyle of culturalist academics
and the 'civilised ruling classes' who were their associates, were central
to the post-war Labour Government's conception of a new society. Individualism
and Socialism were to be developed in tandem by democratising intellectual
privilege. Labour Governments had aimed to use collective wealth to invest
in a programme of education, and so, in the long run, replace the 'manual'
industrial economy of low wages and long hours with an 'intellectual' post-industrial
economy of short hours and high wages (Harold Wilson's 'white heat of technology').
In this, Labour culturalists heralded a society not bound together by economic
market contracts, but by citizenship. Rational citizens would be educated
enough to understand that their high quality of life was dependent on supporting
a generous level of public provision, allowing the gradual ascendancy the
Labour Party's vision of democratic socialism while ensuring that existing
power structures remained unaltered.
Gaining secure, intellectual employment
from public bureaucracies due to improved subsidised opportunity, arts
administrators were good examples of what was expected of culturalist 'citizens.'
As such, British arts administrations generally accepted that the 'knowledgeable
will to form' had to be publicly legitimated and controlled in order to
ensure its social benefits. This sensibility, however, had become increasingly
incompatible with much state sponsored art in the mid-seventies. The question
arises as to whether or not it was deliberately incompatible. Could the
lower instruments of human depravity also be a guarantee of public good?
On the 18th of October 1976, COUM Transmissions' Prostitution opened at
the ICA, a retrospective guaranteed to dislocate human cultivation and
public order. The infamous exhibition, which featured pornography, used
tampons and maggots, was met with a furious attack by veteran right-winger
Nicholas Fairbairn in language that echoed the Arts Council's defence of
'cultural value.'1 That
Fairbairn should have mimicked some of the Arts Council's rhetoric while
criticising the activities it endorsed should come as no surprise. Fairbairn,
like the Arts Council, clearly endorsed the notion of art as the cultural
activity of the educated class to which he belonged. However, even such
incongruous work could be defended on Fairbairn's grounds in that it offered
the culturalist cognoscenti a brief, well-charted escapade into anarchism.
Indeed, this was precisely the ICA's position.2
Confronted with such liberal curatorial practices, it became customary
for 'new' art historians to argue that art since the mid-1970s does not
force a new set of critics to adopt a new way of seeing since it is always
already publicly legitimated by educated figures: "...the objections raised
by columnists in the popular Press are quite irrelevant, because the critical
and curatorial success of [Andre's] work as modern art was achieved quite
independently of such reservations (where originally, as in the case of
[Manet's] Olympia, [...] a sense of the modern was constructed, to a certain
extent, out of the commentaries of critics)."3
While this comprehensive claim might elucidate one possible difference
between 'modernist' and 'postmodernist' art worlds, its wider implications
remain to be judged against the specific cultural and political contradictions
which took place in Britain around the question of cultural and economic
paternalism during the 1970s.
It might be argued that much of
the late modernist cognoscenti of the mid-1970s had deliberately effected
a reversal of the Arts Council's culturalist aims, using public money and
the media with the specific intent of offending, as opposed to 'altering',
the public sensibility. This could be countered by the fact that COUM Transmissions
had consistently aimed to make art popular by seeking more 'direct' forms
of experience. Yet any critical potential of COUM's work was in turn eroded
by the common understanding fabricated by cultural administrators and the
press, that the opposing face of the culturalist status quo was a monetarist
mirror image. COUM's assault on culturalist mystification, therefore, inadvertently
aided the cause of monetarist 'modernisers' of the Labour Right who were,
after all, the producers of the powerful media sensationalism which COUM
rallied against. The assault on culturalism rapidly become a vast graveyard
where the Left and the institutionalised avant-garde went to die. Both
were forced into an impossible position whereby they could not have their
negations and their politics too. One of the few groups of avant-guardists
to recognise this were COUM, who used the opening night of the Prostitution
exhibition to abruptly abandon the art world, re-launching themselves as
the industrial band Throbbing Gristle. With the art world's ideals scarred
by the 'failure' of the 70s late-avant-garde, new art historian T.J. Clark
was soon able to 'convincingly' proclaim that "the moment at which negation
and refutation becomes simply too complete; they [the late avant-garde]
erase what they meant to negate, and therefore no negation takes place;
they refute their prototypes to effectively and the old dispositions are--sometimes
literally--painted out; they 'no longer apply'."4
The relationship between an intellectually
demanding culture, museums as institutions which legitimise this difficulty,
and the corresponding industry of explanation, was quickly identified by
a large number of producers and administrators of British art as the matter
for practical and critical engagement. To remain independent of popular
reservations was deemed suicidal, as the threat to their secure, intellectual
employment now came from the State. Citizens who feared an end to their
privileged status were therefore forced to contrive an impetus for the
initial rejection of modernism in Britain. As the New Right's populism
gained in audibility, critics and artists who had professed an affinity
with the political avant-garde pretended to jump from their sinking Arts
Council ship. What they were in fact doing was ensuring that their status
became both the object and content of their work, thereby guaranteeing
their positions at the locus of high popular visual culture. Given that
former advocates of modernist culture did not have to deviate from their
usual practice of incessantly describing their own activities, it might
appear futile to argue that any cultural shift took place at all. Yet contrary
to the claims of new art historians, (who were major benefactors of this
subtle 'shift'), it might be alleged that the sense of the post-modern
in Britain was constructed out of the commentaries of its critics. Such
a claim rests on determining the extent to which the New Right were unwittingly
aided by the coterie of ex-modernist cultural administrators who re-emerged
in 1976 as neo-Marxist ambassadors of cultural change. Although they pronounced
their indignation at the fecklessness of art under capitalism, and promulgated
a crisis in contemporary art, the 'Crisis Critics' primary task was to
question paternalistic attitudes towards the visual arts while ensuring
lucrative future careers for themselves with the British Arts Council.
In 1976 Richard Cork published a
themed issue of Studio International on 'Art and Social Purpose' in which
he first began referring to himself as a "committed socialist." For the
next two years, Cork was perpetually at pains to state that the British
art world's lofty modernist ideals were arrogant myths. Following Raymond
Williams' lead, he argued that high art's 'objective standards' could only
available to the elite (of which he was a member). Since high art was the
culture of the elite, the general public could only ever understand or
appreciate high art if they adopted the ideology of the elite (a fact which
the Arts Council never disputed).5
In order to remedy this situation, Cork proposed "to restore a sense of
purpose, to accept that artists cannot afford for a moment longer to operate
in a vacuum of specialised discourse without considering their function
in wider and more utilitarian terms."6
Despite his allegedly radical intent, Cork's dual emphasis on the need
for art to play a utilitarian role while 'exposing' social depravation
(caused by bad government) played into the hands of the New Right.
A man of many contradictions, Cork
spent 1978 organising Art For Whom? and Art for Society, a series of gallery
exhibitions intended to persuade artists to forgo the gallery system in
order to make art for 'ordinary people'. In May 1978, Art & Language7
strongly criticised Art for Society for having "become a rallying point
of the self-promotional activities of the soi-disant left typified by the
'socialist artist' Conrad Atkinson's fearless expose of the Queen Mother
as an aristocrat."8 As
the correspondence pages of arts magazines were filled once more with letters
criticising another series of Arts Council debacles, the issues raised
specifically by 'social artists' were obscured by the main narcissistic
theme of practice and debate during the late 1970s: who ran the art world?
Atkinson's analysis of the situation was fairly accurate:
"...the Arts Council of Great Britain
is attempting to move into a dominating and decisive role (e.g. 'inescapable
editorial responsibility') in the arts in preparation for the eighties.
This will, I believe, see a 'tightening up' of the 'problematic' areas
of art practice, particularly, though not exclusively, in the visual arts.
Thus the work funded will be more populist (towards a visual arts 'Cross-roads').
In my opinion this will affect work in all media but most vulnerable will
be documentation, work with socio-political content, performance work and
work which is contentious and moves outside the accepted norms."9
Clarification of the shift towards
a safe "visual arts Cross-roads" had already emerged in the form of Andrew
Brighton and Lynda Morris' exhibition Towards Another Picture, which took
place at the end of 1977. Conspicuous inclusions were works by academic
and populist painters such as Terence Cuneo who depicted Lord Mayors and
steam trains, and David Shepherd, who specialised in African wildlife--especially
elephants. In stressing the show's 'grass-roots appeal' with such inclusions,
the organisers were attempting to claim a non art world audience and thereby
create a 'radical' alternative to the Tate Gallery and Arts Council perspective
on British art. Remarkably envisioning that this positioned the museum
institution under scrutiny while attacking the "intellectual vacuity, indolence,
corruption and self-perpetuating mediocrity of the art world".10
Brighton wrote of how "art history, properly practised, is part of cultural
history. The task of those constructing a history of own times is to examine
and understand the uses of art in our culture, not to reinforce the evaluation
of one section of the art market by giving them doubtful historical lineage.11
The form of critical culture envisaged in Brighton's brand of crisis criticism
was impossible to achieve since, in the present political circumstances,
the very concept of an educated culture implied limits on accessibility.
Brighton, luckily enough, was there, at the centre of the new omnidirectional,
postmodern art world, ready to explain all. The use of art in his culture
was to perpetuate this situation. Brighton refused to recognise an old-chestnuts,
namely, why might anyone wish to "question the unilinear account of twentieth-century
art"12 without first
learning of it through the form of paternalistic education once provided
by the Arts Council? Again, Brighton would administrate the case against
cultural administration.
Julian Spalding missed the Crisis
Critic vogue, a letter to Art Monthly in 1979 criticising Conservative
cuts in funding to the V&A leaving no impression.13
By 1984, the Director of Sheffield's City Council's Arts Department had
learned how to capitalise on the many of the motifs manufactured by the
Crisis Critics towards the end of the 70s, combining them with Peter Fuller's
parochialism and the ruthless commercial exploitation of the New Image:
"The tide has now turned on the
New York School, and the art capital has swung back, not to Paris, but
to Germany, home of Expressionism. We are now witnessing a revival of figurative
expressionism hallmarked by its large scale and bold brushwork. [...] Many
young artists are tackling once again the problem of figurative composition
and are beginning to rediscover the potential of oil paint, a technique
virtually outlawed for more than two decades. It is timely, then, to mount
an exhibition of works by the last artists in Britain who painted figuratively
on a large scale in oil and who also absorbed some expressionist influences
from the continent. In the process they created a school of painting that
was original, rich, powerful and impressive and deserves to be re-instated
into the history of British art".14
The Forgotten Fifties, an exhibition
of the Kitchen Sink School, gained Spalding a greater measure of publicity,
touring from Sheffield, to Norwich, Coventry, and Camden. Opportunist criticism
came from John Roberts, who admonished that there "is no 'straight' road
through to the social as was reflected in '50s painting, because realism
as such can no longer capture the world so openly, so saguinely; realism
must come--and has come--under new auspices."15
(Roberts'/Terry Atkinson's auspices). Despite Spalding's relationship with
Sheffield's populace being like that of an anthropologist to a remote tribe,
Roberts at the time declined to reproach this as a revival of crisis criticism,
perhaps fearing that his critical career was too heavily reliant on the
perpetuation of customary refutation. As with Cork and Brighton, Spalding's
motivation was clearly "the belief that the public, as a valid subculture,
has a valid folk art which it creates and sustains but which is submerged
and undervalued beneath the more sophisticated art strata that, with official
backing, has tended to dominate the intelligentsia of the day."16
On taking over as director of Glasgow
Museums and Art Galleries in April 1989, Spalding simply continued to map
an anthropological model onto the civic art collection, while gaining greater
publicity for himself. Following his inauguration, Glasgow's Great British
Art Show was hurriedly conceived as a riposte to the 1990 British Art Show,
organised by the South Bank Centre. Conveniently, the public row that took
place between Spalding and the South Bank Centre attracted more attention
to Spalding's ideas than to his exhibition, (20,000 paying visitors, a
typical week's non-paying attendance at Kelvingrove). His prompt endorsement
of Beryl Cook and Peter Howson's paintings was essentially Neo-Classical,
a reductivist search for a never-never land populated by picturesque clowns
whose allegedly unaffected behaviour guaranteed that 'quality of life'
was not distorted by the impact of culturalist civilisation.
Spalding's primitivist/crisis critical
model has easily found a central niche in official Scottish culture, which
has a long tradition of being unduly concerned with 'folk'. In the early
18th century, members of the Neo-Classical Society of Dilettante initially
looked to ancient Greece for 'noble simplicity.' Genre painters soon turned
to home-grown primitives, depicting mythical peasant folk who were said
to have populated Scotland prior to the enclosure movement. The fashion
for the genre paintings which drench the basement of the National Gallery
of Scotland was nurtured by the main myth-makers of official Scottish cultural
identity, Rabbie Burns's sonsie verse and the 'imaginative reconstruction'
of history found in Walter Scott's tartan fantasias.17
The nostalgic shortbread couture used to promote Edinburgh today is essentially
no different from Spalding's anthropological obsession with Glaswegiana.
Both animate myths of Scottishness for promotional ends; both construct
a theatrical image of the people from Neo-Classical principles, and in
their aim to de-historicise culture, push 'executive skills' to the forefront
of cultural existence. The dramatised fantasy of the highland clans imposed
long ago on Scotland by novelists and romantic tourists, has also become
highly lucrative for artists and administrators who have successfully re-marketed
the great tradition as nostalgia for the late 70s crisis mode:
"Fanciful combinations of warm,
brooding heroin chic, and the mysterious, rugged qualities of Central-Belt
housing-estates, and Tiswas are not merely pleasurable but come with a
sublime sense of danger and excitement. Various camcorder activists will
'eat chips' like cultural constructs, providing a taster for the first
ever deep fried subversive voice for those women exploited by installation
artists for their own ends."18
Where populists such as Spalding
are much maligned for adopting an unsophisticated style to reach an 'unsophisticated
audience', many remain at liberty to cultivate the older ploy of presenting
'lack of sophistication' as desirable to sophisticated audiences. Will
Scotland continue to be a victim of its own propaganda, its official culture
an amateur theatrical production? Even if its entire populace comes to
understand and accept the values upon which populist artists and arts administrators
proceed to shape them, they can play no part in the creation of those values
or the decisions that flow from them. Following devolution, the official
culture might grow in strength as power is further devolved to the 'New'
generation of Labour monetarists who have duped themselves into believing
that it is Scottish Culture.
In a devolved Scotland, such greatly
empowered cultural emassaries may be unable to achieve true productiveness,
to break out of the vicious circle of their fate. If they fail to become
agents of history for themselves, they will remain blissfully isolated
from the historical conditions that have determined their destiny, their
actions relating only to the promotional structures of the art world, which
will therefore remain the very fabric of their perceived history. As strangers
in a world we have not made, we will continually find that our world is
made in their image: Pat Lally appears at civic building, there is a vast
picture of a stocky grinning character attached to its facade. Can Scottish
culture be regenerated if the ossified cliches that dominate it are merely
ridiculed? 'Scottishness' has already faced numerous forms of aesthetic
de-legitimisation. Attempts to redress the myths of official Scottish culture
are inexorably pervaded with its romanticism, transfixed as they are by
a culture they imagine they can successfully overmaster simply by unmasking
it. Often enough, the urge to unmask the duplicitous kilted culture is
itself a mask for an urge to partake, to enjoy the apparent rewards it
pretends to despise by further hypnotising an already bored and hypnotised
audience. Since mystification is inevitably entailed by cultural practice,
gestures opposed to official Scottish culture must rest parallel to its
surface, and therefore cannot be produced through the fissures that they
are often imagined to inhabit. Whether conscious or not, the objective
will always be to preserve a model of a culture that is never more than
the sum of its parts, to accept these rules in order to play the militant
dilettante.
Notes
1. Nicholas Fairbairn, "Prostitution",
Daily Telegraph, October 19th 1976. Reprinted in Caroline Tisdall, "Art
Controversies of the Seventies", British Art in the 20th Century, Royal
Academy, p85.
2. Director General Roy Shaw, on
the other hand, later condemned the exhibition: "It is my personal view
that this is not the kind of thing which public money should be used for".
Roy Shaw in Richard Cork "Richard Cork's 1976 Art Review", Evening Standard,
30th December 1976.
3. Briony Fer, "The modern in fragments",
Modernity and Modernism: French Painting in the Nineteenth Century, Yale
University Press, 1993, p43.
4. T. J. Clark, "Preliminaries to
a Possible Treatment of Olympia in 1865", Screen, Spring 1980, p27.
5. As a barometer of British aesthetics
in 1978 see Roger Taylor, Art: an Enemy of the People, Routledge &
Kegan Paul, 1978, and Sue Braden, Artists and People, Routledge & Kegan
Paul, 1978, both of whom elaborate the view that art is a partisan concept
distinguished by certain associations which link it irrevocably with the
middle classes.
6. Richard Cork, 'Art and Social
Purpose', Studio International, 1976.
7. Art & Language, "Art for
Society?", Art-Language Vol.4 No.4, June 1980. It remains to be seen how
far Art & Language's 'Black Propaganda' (c.1978) differed from the
critics and artists they disparaged, given that they also made their cultural
capital out of the rise of crisis criticism.
8. Charles Harrison & Fred Orton,
A Provisional History of Art & Language, Editions E. Fabre, Paris,
April 1982, p61.
9. Conrad Atkinson, "Correspondence:
'Lives' Lives", Art Monthly, No. 27, 1979, p28.
10. Andrew Brighton, interview with
Adrian Searle, Review: "Towards Another Picture", Artscribe No. 10, January
1978, p48.
11. Andrew Brighton replies to John
McEwen, Art Monthly No. 16, 1978, p20.
12. Andrew Brighton, "Artnotes",
Art Monthly, No. 15, 1978, p32.
13. Julian Spalding, "Withdrawal
of Government Support for the Arts", Art Monthly, No.26, 1979, p24.
14. Julian Spalding, "The Forgotten
Fifties", The Forgotten Fifties, Mappin Gallery, Sheffield, 1984, p6.
15. John Roberts, "The Forgotten
Fifties", Art Monthly, No. 77, June 1984, p16.
16. David Sweet, "Artists v. The
Rest: The New Philistines", Artscribe 11, April 1978, p38.
17. See The Lamp of Memory: Scott
and the Artist, Buxton Museum and Art Gallery, July 30--August 25, 1979.
18. Prof. Plum, "Exhibition Information",
The City is No Longer Safe, Largs Central Institution of Contemporary Cultural
Productions and Non-Psychic Arse for the Encouragement of Active Nihilism
and/or Critical Consumption, June--July 1997; a themed exhibition from the
Auditorium for Critical Attitudes to Self-identification with the Definition
'Cultural Producer' as a Sufficient Response to Cultural Issues, near Stirling. |